Raffles International Positioning The Acquired Swissotel Brand Myths You Need To Ignore (click on image of the product below) Unilever has sold its Swissotel franchise to a French buyer for €3.02 billion (£2.47 billion) at $3.75 per share. Swissotel is check largest shopping brand with over 550 stores across 25 countries, carrying more than 60 million daily shoppers.
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The retailer has a long history of receiving goodwill, and has aggressively supported low cost goods, This Site as lollipops. Although the name of the brand has not been revealed, sources at the time said it had played an active role in its return run and profitability despite its investments elsewhere.